Tokyo breathes with the tradition of
four hundred years since the Edo period.
It’s a city that never stops
and embraces the future.
Tradition and innovation meet
and evolve to create new value here in Tokyo.
Old meets New
It’s the energy and excitement of Tokyo.
Experience the surprises that start here.
A design that presents “Tokyo” in two different fonts in order to intuitively impart an image of the city.
The brushstroke of Tokyo and Gothic block typeface of Tokyo represent the originality of the city, where traditions dating back to the Edo period (1603-1868), coexist alongside the cutting edge culture of today.
The tradition is expressed in black ink, while the new Tokyo is expressed in blue, like the sky spreading forward to express the innovative future.
To give some playfulness, the logo also includes a traditional stamp that shows the one of Tokyo’s newest sightseeing landmarks, Shibuya scramble crossing.