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To Tokyo Tomorrow

The prognosis is in: We are facing the most severe case of wanderlust in history. With recent travel plans beset by COVID-19, millions of people around the world are hungry for an adventure. And there is no Asian city that they want to visit more than Tokyo. *1
Renowned for dazzling arts, cultural curiosities, high-end shopping and culinary delights, Tokyo has something for everyone. And as the new normal takes hold, Tokyo delivers the one thing that every traveler wants: safety. In fact, a Bloomberg survey shows that Japan is perceived as the leisure destination most likely to be resilient after COVID-19. *2
“Tokyo is making efforts to foster safe and comfortable travel,” says Pierre Mustiere, a long-time resident, National Guide-Interpreter and Tokyo City Guide licensed by the Tokyo Convention & Visitors Bureau. “Through technologies and proactive health measures, the city aims at creating an environment where people can travel with peace of mind.”

Through technologies and proactive health measures,  the city aims at creating an environment where people can travel with peace of mind.

Pierre Mustiere

National Guide-Interpreter
and Tokyo City Guide licensed
by the Tokyo Convention & Visitors Bureau

*1:Bloomberg Beyond the Pandemic Study – Wave 5
*2:Bloomberg Business Sustainability Survey
*1:Bloomberg Beyond the Pandemic Study – Wave 5
*2:Bloomberg Business Sustainability Survey
  • Explore Tokyo’s Attractions with Peace of MindExplore Tokyo’s Attractions with Peace of Mind
  • Enjoy the Future of Contactless ServiceEnjoy the Future of Contactless Service
  • Get Cultured the Safe WayGet Cultured the Safe Way
  • Delight in Unforgettable Panoramic ViewsDelight in Unforgettable Panoramic Views
  • Stay Contact-Free on the GoStay Contact-Free on the Go
Explore Tokyo’s Attractions with Peace of Mind
Explore Tokyo’s Attractions with Peace of Mind
Enjoy the Future of Contactless Service
Enjoy the Future of Contactless Service
Get Cultured the Safe Way
Get Cultured the Safe Way
Delight in Unforgettable Panoramic Views
Delight in Unforgettable Panoramic Views
Stay Contact-Free on the Go
Stay Contact-Free on the Go
As people around the world get ready to travel again, 65% say they want “free and easy” independent trips in the new normal. *3 Safety, simplicity and convenience are of the utmost importance. Tokyo delivers on all counts.

The SUMIDA RIVER WALK, for instance, connects two of Tokyo’s most popular attractions: the Sensoji Temple and the TOKYO SKYTREE. Sensoji Temple is Tokyo’s oldest and reflects centuries of culture and tradition. By contrast, TOKYO SKYTREE is a modernist feat recognized as the tallest free-standing broadcast tower in the world. The SUMIDA RIVER WALK puts them within 18 minutes’ walk of one another.
The opening of TOKYO mizumachi and SUMIDA RIVER WALK in 2020 transformed the area into a destination itself. Now, this hip waterfront district offers everything from coffee, craft beer and sandwiches to lifestyle boutiques, souvenir shops and even an indoor bouldering gym. Already popular among locals, it promises to become a cultural crossroads that fosters memorable travel experiences.

Like thousands of shops and restaurants across the city, those at TOKYO mizumachi have safety measures in place. Temperature checks, hand sanitation and social distancing lay the foundations, while advanced technologies including contactless payments go the extra mile. These measures foster confidence and reassurance for a worry-free travel experience.
*3:Bloomberg Beyond the Pandemic Study – Wave 3
  • Explore Tokyo’s Attractions with Peace of MindExplore Tokyo’s Attractions with Peace of Mind
  • Enjoy the Future of Contactless ServiceEnjoy the Future of Contactless Service
  • Get Cultured the Safe WayGet Cultured the Safe Way
  • Delight in Unforgettable Panoramic ViewsDelight in Unforgettable Panoramic Views
  • Stay Contact-Free on the GoStay Contact-Free on the Go
Pierre Mustiere

Pierre Mustiere

CEO of the Asian office of a major foreign company

Pierre MUSTIERE is born in 1976 in Le Mans, France. He is a graduate from Ecole Centrale de Paris and holds a Master’s degree in complexity and chaos theory from the University of Tokyo.

He spent all his career in Japan, where he has been living since 1998.

He is interested in Japanese history, and more specifically in unorthodox anecdotes and trivia about Tokyo. In his free time Pierre is also an offbeat tourist guide, he wrote Secret Tokyo (Jonglez ed., published in 2017), a guide about off-the-beaten path spots in the city and he operates tokyoinedit.com for the more curious visitors.

He became the first ever French national to be licensed by the Japanese government as a National Guide-Interpreter in 2016, for English and French and he holds the Tokyo City Guide certification delivered by Tokyo Convention & Visitors Bureau since that very year.

He is the President of the IT Committee of the French Chamber of Commerce in Japan and was appointed by Ministerial decree French Foreign Trade Advisor (“Conseiller du Commerce Extérieur”) in 2018.

Pierre is married and has a daughter.

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