A Guide to “the New Normal” in Japan’s Extraordinary Capital
As the world continues to change in response to the Covid-19 pandemic, so does Tokyo. Renowned for its unique ability to seamlessly mix tradition and modernity, Japan’s bustling capital is using its keen knowledge of the latter to create opportunities for tourists to explore all its myriad facets with peace of mind. From contactless services to online reservations and an emphasis on wide-open spaces, Tokyo intends to be a permanent part of the global “new normal.”
produced by
Related places
Close
The prognosis is in: We are facing the most severe case of wanderlust in history. With recent travel plans beset by COVID-19, millions of people around the world are hungry for an adventure. And there is no Asian city that they want to visit more than Tokyo. *1
Renowned for dazzling arts, cultural curiosities, high-end shopping and culinary delights, Tokyo has something for everyone. And as the new normal takes hold, Tokyo delivers the one thing that every traveler wants: safety. In fact, a Bloomberg survey shows that Japan is perceived as the leisure destination most likely to be resilient after COVID-19. *2
“Tokyo is making efforts to foster safe and comfortable travel,” says Pierre Mustiere, a long-time resident, National Guide-Interpreter and Tokyo City Guide licensed by the Tokyo Convention & Visitors Bureau. “Through technologies and proactive health measures, the city aims at creating an environment where people can travel with peace of mind.”
Pierre Mustiere
National Guide-Interpreter
and Tokyo City Guide licensed
by the Tokyo Convention & Visitors Bureau
*2：Bloomberg Business Sustainability Survey
*2：Bloomberg Business Sustainability Survey
The SUMIDA RIVER WALK, for instance, connects two of Tokyo’s most popular attractions: the Sensoji Temple and the TOKYO SKYTREE. Sensoji Temple is Tokyo’s oldest and reflects centuries of culture and tradition. By contrast, TOKYO SKYTREE is a modernist feat recognized as the tallest free-standing broadcast tower in the world. The SUMIDA RIVER WALK puts them within 18 minutes’ walk of one another.
Like thousands of shops and restaurants across the city, those at TOKYO mizumachi have safety measures in place. Temperature checks, hand sanitation and social distancing lay the foundations, while advanced technologies including contactless payments go the extra mile. These measures foster confidence and reassurance for a worry-free travel experience.
Pierre Mustiere
CEO of the Asian office of a major foreign company
Pierre MUSTIERE is born in 1976 in Le Mans, France. He is a graduate from Ecole Centrale de Paris and holds a Master’s degree in complexity and chaos theory from the University of Tokyo.
He spent all his career in Japan, where he has been living since 1998.
He is interested in Japanese history, and more specifically in unorthodox anecdotes and trivia about Tokyo. In his free time Pierre is also an offbeat tourist guide, he wrote Secret Tokyo (Jonglez ed., published in 2017), a guide about off-the-beaten path spots in the city and he operates tokyoinedit.com for the more curious visitors.
He became the first ever French national to be licensed by the Japanese government as a National Guide-Interpreter in 2016, for English and French and he holds the Tokyo City Guide certification delivered by Tokyo Convention & Visitors Bureau since that very year.
He is the President of the IT Committee of the French Chamber of Commerce in Japan and was appointed by Ministerial decree French Foreign Trade Advisor (“Conseiller du Commerce Extérieur”) in 2018.
Pierre is married and has a daughter.
See all contents at Bloomberg web site
SHARE THE STORY
IF YOU WANT TO KNOW MORE!
