2017.12.04
TOKYO PEN PIXEL 37,968 Gifts From Tokyo
At Christmas time in Paris, France, the Tokyo Metropolitan Government is collaborating with MUJI to hold a Tokyo brand PR event, "Tokyo Pen Pixel". Harnessing MUJI products and brand image with their reputation for design and quality, the event will project a sophisticated, attractive image of Tokyo.
MUJI is creating a brand new kind of mural, recreating the Tokyo Tower and cityscape using 37,968 color pens. Then using projection mapping, Tokyo is transformed into a world of color.
1. The mural is on show at MUJI Forum Des Halles, its biggest branch in Paris by customer traffic.
- Shop : MUJI Forum Des Halles 1 Porte Pont Neuf 75001 Paris, Forum Des Halles, -2 Zone Place Carrée
- Campaign period : 2nd December 2017 - 17th December 2017
2. The pens used in the mural will be given away as presents to customers at the MUJI Forum Des Halles store.
- How to win some color pens : Please post photos of the mural to Instagram using the tags #TokyoPenPixel and @muji.fr. Once the event is over, come to the store at the following times to grab your pens.
- Campaign period : 18th December 2017 - 24th December 2017
※One person gets one scoop. Offer ends when pens run out.
3. Launch of campaign website
- 1st December 2017
- URL :
Japanese https://www.muji.com/jp/tokyopenpixel/
English https://www.muji.com/uk/tokyopenpixel/
French https://www.muji.com/fr/tokyopenpixel/
Simplified Chinese https://www.muji.com/cn/tokyopenpixel/
Traditional Chinese https://www.muji.com/tw/tokyopenpixel/
Korean https://www.muji.com/kr/tokyopenpixel/ - Content : overview of exhibition, promotional video
- Languages : Japanese, English, French, Chinese(Simplified / Traditional), Korean
