Tokyo Tokyo

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Tokyo Tokyo

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Tokyo Tokyo

LOGO CONCEPT A design that presents “Tokyo” in two different fontsin order to intuitively impart an image of the city.The brushstroke of Tokyo and Gothic block typeface of Tokyo represent the originality of the city,where traditions dating back to the Edo period (1603-1868),coexist alongside the cutting edge culture of today.The tradition is expressed in black ink, while the new Tokyo is expressed in blue,like the sky spreading forward to express the innovative future.To give some playfulness, the logo also includes a traditional stampthat shows the one of Tokyo’s newest sightseeing landmarks,Shibuya scramble crossing.